Canada Dry Green Tea Ginger Ale Global Launch
Posted on January 29 2013Canada Dry has done it again. Above is their new infused green tea ginger ale and the packaging is as beautiful as the rest of its bubbly ginger family. In my option, Canada Dry's packaging is top in class and a gold medalist in the "best of packaging" category for me. The identity, packaging system and marketing campaign are designed by BrandCory who balance the classic colors and elements of the Canada Dry brand with layers of lush tea leaves and bubbles. A successful execution because the strategy and brand positioning is their best product launch to date for Dr Pepper Snapple Group. They are definitely an agency to keep your eye on in 2013.