Reese's Ever Changing Seasonal Packaging

Posted on November 20 2013

Image I noticed Reese's holiday packaging in the store the other day. It's new big logo placed on the side of the bag is quite an attention grabber (see a picture on my Facebook page). Stacks of orange bags take over the shelf with an easy to read logo. It was brilliant, highly effective. It got me thinking, is this Reese's new packaging strategy? So I got to googling and it seems that Reese has a whole array of seasonal packaging ideas, above are a few samples. They not only vary per year or two, but they also have a few different looks within the same season. If you are interested in seeing all of Reese's seasonal packaging, visit their website here for a page dedicated to just that.

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